Responsibilities:

Content Creation (50%)

• Develop engaging and informative content for various marketing channels, including social media (Instagram, LinkedIn, TikTok), blog on the website, email campaigns, website, landing pages, paid social ads, and promotional materials (ebooks, flyers, etc.).
• Collaborate with the Head of Marketing to ensure consistency in messaging and brand voice.
• Keep a pulse on industry trends and competitors to ensure our content remains engaging, captivating, and insightful.

Social Media Management (30%)

• Manage and curate social media presence across platforms (Instagram, LinkedIn, TikTok) and engage with followers.
• On a weekly/monthly basis, analyze performance metrics and optimize the content.
• Identify and consolidate mutually beneficial marketing opportunities with influencers across platforms (Instagram, TikTok, YouTube, etc.) to drive brand visibility, and boost engagement and lead generation.

Marketing Campaigns Support (20%)

• Assist the Head of Marketing and Performance Marketer in the planning, creation, and execution of paid social and email marketing campaigns.
• Assist in organizing and promoting webinars across different markets (from the US to New Zealand).

Required Skills:

• A Bachelor’s degree in marketing, communications, or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
• Exceptional written English skills coupled with a keen eye for design and visual branding.
• Experience in social media marketing including Instagram, TikTok, and LinkedIn.
• A clear understanding of marketing fundamentals including brand language, buyer persona, key messaging, and value propositions.
• The ability to think on your feet and work at a fast and exciting pace.
• Time management skills and ability to adapt to work on a fully remote team.
• Attention to detail.
• The ability to work in a collaborative, cross-team capacity with excellent communication skills.
• Being comfortable constantly learning on the job, receiving feedback, and reverting immediately.
• Sound judgment – and knowing when to ask for support.
• Knowledge of the US/UK college admission industry is a strong plus.
• Experience with Canva is a plus.