Responsibilities

Campaign Development and Execution:

• Design and implement effective paid media strategies tailored to promote new music artists and their releases.
• Monitor and optimize campaign performance across platforms such as Google Ads, Facebook, Instagram, YouTube, and Spotify to ensure maximum reach and ROI.

Target Audience Engagement:

• Analyze market trends and audience preferences to target ads effectively.
• Create compelling ad copy and visuals that resonate with the target demographic of new music artists.

Budget Management and Reporting:

• Manage budgets allocated for media buying to maximize campaign effectiveness without overspending.
• Prepare detailed reports on campaign performance, insights, and recommendations for future strategies.

Requirements

Technical Skills:

• 3+ years of experience in digital marketing or media buying, preferably in the entertainment or music industry.
• Proficient in using digital advertising tools and platforms, including DSPs, Google Ads, and social media advertising.
• Strong analytical skills with experience in data analysis and performance metrics.
• Ability to handle multiple projects simultaneously with excellent organizational skills.

Soft Skills:

• Strong communication and interpersonal skills to effectively collaborate with team members and external partners.
• Creative thinking with the ability to produce innovative and original ideas for ad campaigns.
• Problem-solving skills to adapt strategies based on campaign results and feedback.

Mentality:

• A passion for music and a commitment to promoting new talent.
• Proactive attitude with a focus on continuous improvement and learning.
• Resilience under pressure and flexibility to adapt to changing industry trends and campaign requirements.