📩 Email & Retention Marketing Specialist – Remote

📍 Location: Remote

💼 Industry: DTC / E-Commerce | Travel & Adventure

🔍 Focus: Customer Lifecycle Marketing | Retention & Engagement

🌎 About Us

At Veria Travel, we cultivate a culture built on adventure, innovation, and purpose. Our team thrives on collaboration, creativity, and continuous growth, working together to enhance the lives of travelers and commuters.

We embrace a customer-first mindset, ensuring that every product and experience is designed to meet the evolving needs of modern adventurers and professionals.

💡 Key Values:

✅ Innovation & Continuous Improvement

✅ Solution & Initiative Mindset

✅ Customer-Centric Approach

✅ Team Collaboration & Open Communication

✅ Adaptability in a Fast-Paced Environment

✅ Passion for Travel, Adventure & Personal Growth

🔹 Role Overview

We are seeking an Email & Retention Marketing Specialist to enhance our customer lifecycle marketing. This role will focus on increasing LTV, driving repeat purchases, and ensuring strong customer engagement through email and SMS marketing strategies.

📌 Responsibilities:

• Develop and execute email & SMS campaigns (flows + one-off sends).
• Set up and optimize automated flows, including welcome, abandoned cart, post-purchase, and re-engagement sequences.
• Segment audiences for targeted personalization and higher engagement.
• Analyze campaign performance and implement A/B testing to improve conversions.
• Work closely with customer experience and paid marketing teams to align messaging.
• Ensure email marketing supports overall brand storytelling.
• Create and manage email/SMS designs in Figma, ensuring brand consistency.
• Collaborate with designers and developers to execute campaigns seamlessly using Figma mockups.
• Stay updated with industry trends to recommend innovative lifecycle marketing strategies.

🎯 Requirements:

📌 Experience with Klaviyo, Postscript, or other email/SMS platforms.

📌 Strong copywriting skills with a focus on high-converting messaging.

📌 Analytical mindset with a track record of improving AOV & repeat purchase rates.

📌 Knowledge of DTC/e-commerce retention strategies.

📌 Experience in lifecycle marketing strategies, subscription models, or loyalty programs (preferred).

📌 Proficiency in Figma (all email/SMS designs must be created and managed within the platform).

📌 Ability to collaborate cross-functionally with marketing, design, and product teams.

📌 Strong attention to detail with excellent organizational and project management skills.

📩 Application Steps

1️⃣ Submit Your CV & Cover Letter

• Prepare your CV and cover letter, highlighting your relevant experience and why you’re a great fit for this role.

2️⃣ Record a 3-Minute Loom Video Introduction

• Create a Loom account if you don’t have one: loom.com
• Include the following points in your video:
• Brief Introduction → Name, background, and why this position excites you.
• Work Experience & Achievements → Key roles you’ve held and major accomplishments.
• Workplace Analysis & Industry Insights → Your experience in email retention marketing & trends.
• Why You’re a Great Fit → How your skills align with the role and company values.

3️⃣ Submit Your Application

• Copy your Loom video link (make sure the video is accessible).
• Send your CV, cover letter, and video link to hiring@veriatravel.com



🚀 Join Veria Travel and take your career to new heights in lifecycle marketing!