Lead the identification, evaluation, and management of influencer partnerships to amplify clients' messaging and effectively reach target audiences.
Cultivate and maintain relationships with influencers and content creators.
Oversee influencer campaigns to maintain monthly outreach, gifting, and content goals.
Influencer Strategy Development:
Support the CEO in developing comprehensive influencer strategies that align with clients' business objectives and brand identities. Leverage insights and best practices to maximize impact and ROI.
Conduct market research, competitor analysis, and audience segmentation to inform strategy development and decision-making.
Identify emerging trends, platforms, and technologies to stay ahead of the curve and capitalize on new opportunities for engagement and growth.
Community Engagement:
Monitor social and influencer conversations and trends within clients' online communities, responding to inquiries, addressing concerns, and amplifying positive feedback.
Manage and maintain all communications with creators.
Implement strategies to encourage user-generated content (UGC), facilitate discussions, and cultivate brand advocates and ambassadors.
Content Creation and Curation:
Collaborate with internal teams and clients to develop content ideas, themes, and campaigns that resonate with target audiences and align with brand objectives.
Source and curate compelling content from external sources (creators/influencers) to supplement clients' social media feeds.
Performance Tracking and Reporting:
Monitor and analyze influencer performance metrics and KPIs, providing regular updates and reports to internal stakeholders and clients.
Identify opportunities for optimization and improvement, leveraging data-driven insights to refine strategies, tactics, and content for maximum impact and effectiveness.
Present findings and recommendations to stakeholders, demonstrating the impact of influencer efforts on business objectives and ROI.
Business Development:
Identify opportunities to grow existing client accounts by upselling additional services.
Participate in pitches and proposals for new business opportunities.
Qualifications:
Bachelor's degree
Minimum of 2 years of experience in social media management, influencer relations, or related roles (agency experience preferred)
Strong understanding of social platforms, influencers, trends, and best practices, with hands-on experience in content creation, scheduling, and engagement
Excellent communication and interpersonal skills, with the ability to engage and interact effectively with diverse audiences
Detail-oriented with strong organizational and time management skills
Ability to work independently and collaboratively in a fast-paced, dynamic environment
