Manager of Performance Marketing

Modernized Marketing

Full Time
📈 Marketing
Paid Ads
SEO
Social Media
Google Ads
Marketing
Paid Advertising
Content
Remoto 🌎
Jun 3
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📈 Marketing
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Type: Full-time, Remote (9-6 pm EST)

Salary: $24,000 - $30,000 / yearly depending on qualifications


About the Role:

As the Manager of Performance Marketing (Email and SEO), you will play a pivotal role in driving our agency's success by overseeing and optimizing our SEO and Email Marketing strategies. You will lead a talented team of digital marketing professionals, develop innovative campaigns, and work closely with clients to achieve their marketing objectives.


Key responsibilities:

  • Develop and implement effective SEO and Email Marketing strategies aligned with client goals and industry best practices.
  • Stay up-to-date with the latest trends and algorithm updates in SEO and email marketing.
  • Work closely with our Head of Performance Marketing (Paid Ads) to develop top level marketing strategies for the company.
  • Collaborate with clients to understand their business objectives, provide strategic guidance, and ensure client satisfaction.
  • Serve as a point of contact for clients regarding SEO and Email Marketing initiatives.
  • Regularly analyze campaign performance, generate comprehensive reports, and provide insights and recommendations for improvement.
  • Track and report on key performance metrics to clients.
  • Manage budgets effectively, allocate resources efficiently, and ensure maximum ROI for client campaigns.
  • Encourage and lead experimentation and A/B testing to optimize campaigns for maximum performance.
  • Identify and implement new tools, technologies, and strategies to improve results.
  • Collaborate with other departments, including Paid Advertising, Content, and Analytics, to ensure integrated marketing strategies.


Qualifications:

  • Excellent English language skills, both spoken and written as most clients are located in the US.
  • Proven experience in managing SEO and Email Marketing teams.
  • Strong knowledge of SEO best practices, email marketing automation, and analytics tools.
  • Excellent communication and client-facing skills.
  • Data-driven decision-maker with a deep understanding of performance metrics.
  • Excellent organization and project management skills.
  • Proficiency in SEO and email marketing tools and platforms.
  • Leadership experience with a focus on team development and performance optimization.
  • Ability to work in a fully remote environment and manage remote teams.
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