Type: Full-time, Remote (9-6 pm EST)
Salary: $24,000 - $30,000 / yearly depending on qualifications
About the Role:
As the Manager of Performance Marketing (Email and SEO), you will play a pivotal role in driving our agency's success by overseeing and optimizing our SEO and Email Marketing strategies. You will lead a talented team of digital marketing professionals, develop innovative campaigns, and work closely with clients to achieve their marketing objectives.
Key responsibilities:
- Develop and implement effective SEO and Email Marketing strategies aligned with client goals and industry best practices.
- Stay up-to-date with the latest trends and algorithm updates in SEO and email marketing.
- Work closely with our Head of Performance Marketing (Paid Ads) to develop top level marketing strategies for the company.
- Collaborate with clients to understand their business objectives, provide strategic guidance, and ensure client satisfaction.
- Serve as a point of contact for clients regarding SEO and Email Marketing initiatives.
- Regularly analyze campaign performance, generate comprehensive reports, and provide insights and recommendations for improvement.
- Track and report on key performance metrics to clients.
- Manage budgets effectively, allocate resources efficiently, and ensure maximum ROI for client campaigns.
- Encourage and lead experimentation and A/B testing to optimize campaigns for maximum performance.
- Identify and implement new tools, technologies, and strategies to improve results.
- Collaborate with other departments, including Paid Advertising, Content, and Analytics, to ensure integrated marketing strategies.
Qualifications:
- Excellent English language skills, both spoken and written as most clients are located in the US.
- Proven experience in managing SEO and Email Marketing teams.
- Strong knowledge of SEO best practices, email marketing automation, and analytics tools.
- Excellent communication and client-facing skills.
- Data-driven decision-maker with a deep understanding of performance metrics.
- Excellent organization and project management skills.
- Proficiency in SEO and email marketing tools and platforms.
- Leadership experience with a focus on team development and performance optimization.
- Ability to work in a fully remote environment and manage remote teams.