Integrate, manage and follow up various marketing technology platforms (e.g., CRM, Zapier, APIs, marketing automation, email marketing, social media, analytics).
Ensure data synchronization and consistency across multiple platforms.
Configure and automate marketing workflows spanning multiple tools (e.g., lead nurturing, customer journeys).
Extract, consolidate, and analyze marketing data from integrated sources to generate reports and insights.
Continuously optimize marketing technology processes for greater efficiency and effectiveness.
Ensure these programs are developed and delivered in a consistent and timely manner through planning, scheduling, coordinating, tracking, and measuring results for all assigned weekly.
Execute a wide-ranging set of digital campaigns, utilizing various platforms and tools to reach and engage our target audience effectively.
Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies to ensure our campaigns remain innovative and competitive.
Qualifications:
Bachelor's degree in Marketing, Business Intelligence, Data, or a related field. Additional certifications in digital marketing will be a plus.
Proficiency in (MUST):
WordPress
SalesForce and experience using Pardot as a Marketing Automation tool
Outreach
Proven experience in utilizing various digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing platforms including (but not limited to): Unbounce, Salesforce, Pardot, CallRail, Google Ads, Wordpress, Zapier, Outbound, HubSpot, Databox, Tableau.
Experience understanding B2B marketing strategies and tactics, with the ability to translate business objectives into successful digital campaigns.
Proven experience (5+ years) in digital marketing, with a focus on campaign management and execution across multiple channels.
Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven recommendations for campaign optimization.
Excellent problem-solving and analytical skills
Strong project management and organizational abilities
