Daily and Monthly Responsibilities:

• Develop as well as coordinate and oversee the execution of the B2B marketing plans for the LATAM region that may include B2B events organization, digital campaigns - PPC, SEO/SEM, social media, email campaigns participation in industry conferences and events, webinars, content creation, and website updates. This responsibility requires intense stakeholder management to guide and supervise the activities of external vendors (brand, digital, communication, and event agencies).
• Oversee marketing lead nurturing and generation campaigns. Be continuously in touch with the business development team to monitor the journey of the marketing leads along the sales journey.
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales, and broader organization.
• Perform ongoing tracking and reporting on B2B marketing initiatives.

Qualifications:

Desired Skills and Experience:

• Degree and 4+ years of marketing experience required; a minimum of 2 years of experience directly managing B2B Marketing programs with proven ability to deliver consistently strong measurable results.
• B2B events organization and industry conference participation.
• Email, database, and digital marketing experience.
• Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis.
• Experience in the Telecom industry preferred but not required.
• Excellent communication skills both written and oral - Native Spanish and Advanced English language skills required.
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
• Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail.
• Proficient computer skills in MS Office including Word Excel and PowerPoint.
• Experience with CRMs to nurture, track, and report on lead conversions.
• Must be very comfortable with continuously changing opportunities and priorities.
• Proactive and team player.