Primary Responsibilities:

• Lead the in-house paid media strategy and operations, including media planning, execution/buying, optimization, reporting, and analysis.
• Develop media plans with an optimal media mix to achieve desired results.
• Identify target audiences and analyze their characteristics, behaviors, and media habits.
• Manage and track approved media budgets.
• Analyze campaigns and compile comprehensive reports for the team.
• Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions.
• Ensure pixel implementation on websites for data collection and conversion tracking, adhering to GDPR compliance.
• Implement best practices for media planning, buying, and optimization.
• Purchase and organize traditional out-of-home (OOH) advertising.
• Research trends, innovations, and changes affecting media buying.

Experience and Qualifications:

• Bachelor's degree, preferably with a focus on advertising, marketing, business administration, or communications.
• Experience in media-related/agency work and media planning/buying; preferred experience in traditional media buying (TV, Radio, Print & OOH) and the entertainment industry.
• Experience buying through various platforms including Facebook, Google AdWords, TikTok, Twitter, Snapchat, and other DSPs.
• Ability to create compelling reports detailing campaign successes, ROI, and learnings.
• Proficiency in Keynote, Word, Excel, and PowerPoint.
• Familiarity with DoubleClick, Google Analytics, Linkfire or FeatureFM, Shareablee.
• Experience driving eCommerce revenue growth and online lead generation with paid media.
• Strong written and verbal communication skills in a client-facing environment.
• Knowledge of traditional media buying (TV, Radio, Print) is a plus.

What to expect:

↳ Recruiter Interview [15 min]

↳ Hiring Manager Interview [30 min]

↳ Team Interview [30 min]

↳ Marketing Exercise [60 min]

↳ Offer