Primary Responsibilities:
- Lead the in-house paid media strategy and operations, including media planning, execution/buying, optimization, reporting, and analysis.
- Develop media plans with an optimal media mix to achieve desired results.
- Identify target audiences and analyze their characteristics, behaviors, and media habits.
- Manage and track approved media budgets.
- Analyze campaigns and compile comprehensive reports for the team.
- Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions.
- Ensure pixel implementation on websites for data collection and conversion tracking, adhering to GDPR compliance.
- Implement best practices for media planning, buying, and optimization.
- Purchase and organize traditional out-of-home (OOH) advertising.
- Research trends, innovations, and changes affecting media buying.
Experience and Qualifications:
- Bachelor's degree, preferably with a focus on advertising, marketing, business administration, or communications.
- Experience in media-related/agency work and media planning/buying; preferred experience in traditional media buying (TV, Radio, Print & OOH) and the entertainment industry.
- Experience buying through various platforms including Facebook, Google AdWords, TikTok, Twitter, Snapchat, and other DSPs.
- Ability to create compelling reports detailing campaign successes, ROI, and learnings.
- Proficiency in Keynote, Word, Excel, and PowerPoint.
- Familiarity with DoubleClick, Google Analytics, Linkfire or FeatureFM, Shareablee.
- Experience driving eCommerce revenue growth and online lead generation with paid media.
- Strong written and verbal communication skills in a client-facing environment.
- Knowledge of traditional media buying (TV, Radio, Print) is a plus.
What to expect:
↳ Recruiter Interview [15 min]
↳ Hiring Manager Interview [30 min]
↳ Team Interview [30 min]
↳ Marketing Exercise [60 min]
↳ Offer