Create and publish high-quality, engaging, and informative content across various formats such as blog posts, articles, whitepapers, case studies, infographics, videos, webpages, and social media posts. Ensure content is best-in-class and optimized for SEO, while also meeting brand guidelines.
Serve as in-house content expert, deeply understanding our customers challenges, business objectives, and the way they work, to inform content creation.
Translate content briefs and data points into comprehensive narratives for our audience.
Brainstorm and inform content strategy alongside the broader marketing teams and SEO experts.
Develop and uphold content management standards for style, presentation, and performance.
Partner with creative, SEM, product marketing, and SEO to create relevant content campaign assets.
All other duties as assigned.
Skills & experience
You are a collaborative thinker and writer with a keen eye for detail and a proactive member of a creative group. You are skilled in writing for a wide range of channels, flexing style, tone and best practices as needed. You have experience supporting comprehensive, full-funnel content strategies and campaigns, including social media and email publishing, CMS management, and more.
4+ years of writing experience, ideally in the B2B tech or SaaS sector with a portfolio showcasing relevant writing samples
Exceptional writing and editing prowess
Strong project management skills and attention to detail
Ability to convert complex technical concepts into clear, engaging content
Eagerness to evolve and adapt to industry trends
Nice to haves:
Understanding of SEO principles and tools
Ability to use metrics to inform content ideas and decisions
