Responsibilities
● Editing and optimizing content to improve a client's content ranking in search engines
● Have a keen eye for detail and possess excellent SEO and content trends knowledge
● Publishing new content and improving existing content
● Creating keyword-targeted copy to optimize content for specific key phrases
● Using digital tools to identify search trends and key phrases
● Publishing and enhancing landing pages in WordPress
● Creating custom graphics and enhancing images for landing pages and blogs
● Posting and optimizing blogs for targeted phrases.
● Using SEO principles to maximize copy’s reach (internal linking, metadata optimization)
● Interpreting copywriting briefs to understand project requirements
● Collaborating with Account Managers and Project Managers on client campaigns
● Maintaining editorial calendars
● Editing content to improve optimization
● Ensuring that SEO and SMO strategies are effectively implemented
● Marking up sites and content with JSON schema
Requirements
● Excellent English -oral and written- skills
● Expert knowledge of SEO and Analytics
● Expert knowledge of WordPress
● Knowledge of HTML, CSS, and JSON
● Knowledge of Ahrefs, SEMrush, and Google Search Console.
Nice to have
● Experience using Market Muse, Clearscope, etc.
● Proficiency with Copyscape or Surfer SEO
● Experience in the legal vertical
● SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)