The Lead Generation Specialist will support various marketing initiatives and focus on the execution of lead generation strategies across multiple channels. This role requires a high level of independent work, strong organizational skills, attention to detail, excellent communication skills, and the ability to multitask effectively.

Responsibilities:

Lead Generation

• Develop and/or implement lead generation strategies to attract potential customers through various channels, including email marketing, content marketing, social media, advertising, industry-specific conferences/events, podcasts, and webinars.
• Collaborate with various stakeholders to create compelling and targeted content assets such as blog posts, whitepapers, ebooks, webinars, and case studies to attract and engage leads.
• Monitor and analyze key performance metrics such as lead conversion rates, website traffic, email open rates, and click-through rates to optimize lead generation efforts.
• Collaborate with the marketing team to develop content calendars, identify content gaps, and align content with lead generation goals.
• Research and identify new lead generation opportunities, including partnerships, sponsorships, and co-marketing initiatives.
• CRM Management
• Utilize marketing automation tools to manage lead nurturing workflows, email campaigns, and lead scoring.
• Work closely with the sales team to understand their lead requirements, provide regular lead updates, and optimize lead handoff processes.
• Maintain data accuracy within CRM system and optimize processes and workflows within the CRM.
• Campaign Management
• Develop and execute comprehensive marketing campaigns across multiple channels, including email marketing, social media, digital advertising, and content marketing.
• Define campaign objectives, target audience, messaging, and key performance indicators (KPIs) to measure success.
• Manage campaign budgets, allocate resources effectively, and track expenditures to ensure ROI.
• Monitor campaign performance metrics, analyze data, and generate reports to measure effectiveness and identify optimization opportunities.
• Content Calendar Management.
• Develop and maintain a content calendar to plan and organize marketing content across various channels and platforms.
• Collaborate with content creators, designers, and other team members to ensure timely delivery of content assets aligned with campaign objectives and audience needs.
• Coordinate content creation and distribution schedules to maximize reach, engagement, and impact.
• Monitor industry trends, competitor activity, and audience insights to inform content planning and development.
• Regularly review and update the content calendar based on changing priorities, campaign timelines, and business objectives.