
February 10, 2026
Fiera Milano (Rho), Milan, Italy
The BIT 2026 event will serve as a dynamic platform for tourism professionals to connect, collaborate and innovate in a global context. Over three days in Milan, attendees will engage in trend-spotting sessions on digital tourism, sustainability, new business models and travel experience design. The event features the “Travel Makers Fest” for inspiration, workshops for industry professionals, and a large exhibition showcasing destinations and services from around the world.